Concreate: Concreate provides industries with a Buddy for concrete innovation

The Concreateshow house, which showcases the latest trends in concrete use in design, has introduced a revolutionary new range of concrete moulding products to the local market.

31 January, 2012: South African construction professionals and homeowners can transform and mould concrete into almost any shape or structure by making use of the innovative Buddy Rhodes System of bagged concrete and moulds, available exclusively through Concreate.

Johannesburg-basedConcreate is an innovative show house which was established in September 2011 to display the numerous advantages of concrete and cement in architectural and interior design applications, offering attractive and decorative finishes that are time-saving, cost-saving and energy efficient.

Concreate director Peter Norton points out that the USA-based Buddy Rhodes mixing system is among the most innovative for modern concrete applications. “The Buddy Rhodes bone white spray coat mix is ideal for architects andinterior designers, as it enables the user to mould and colour concrete into aesthetically-pleasing and modern items such as furniture and work top surfaces. Having witnessed the benefits of the system first-hand at a trade show in the USA, we decided to introduce Buddy Rhodes as a complimentary product to the local building industry.”

Due to the simplicity of the mix, Norton points out that concrete structures can be moulded within a matter of hours. “The Buddy Rhodes white spray coat mix is time and cost-effective, as the user simply has to mix the product with water, before adding the curing polymer, pigment and water reducer,” he continues. “The end result is an environmentally-friendly and highly-durable product that is easy to form and texture. The mix is also available with 16 different pigments; thereby, ensuring that the user is able to create the exact concrete structure of their choice.”

Norton notes that Concreate has been making use of the Buddy Rhodes white spray coat mix system for the past six months to create concrete counter tops andfurniture for leading architectural firm Urban Works. “The items built for Urban Works using the Buddy Rhodes mixing system have proven to be highly-popular. As a result, it has also been used for making basins for homeowners, and numerous additional items of furniture for the Concreate showroom.”

Norton points out that the biggest challenge facing Concreate is the fact that a number of people still think of concrete as an unattractive material, reserved only for foundations and sidewalks. “Concrete is an extraordinary material which is practical, expressive and aesthetic. To most people; however, it is cold, grey and ugly. Concreate has been established to dispel that myth, by showcasing to visitors the warmth and colour that concrete can bring to a home. Concrete can be produced from almost any location, and is inexpensive, durable, non-combustible and impervious to decay.”

Looking to the future, Norton is confident that Concreate has potential for significant growth in the South African market. “Despite the fact that the show house has only been open for a matter of months, Concreate has already generated a considerable amount of interest from numerous architects nationwide. I am proud to say that several projects have already been implemented as a result, and we are looking forward to an exciting future, which has the potential for considerable growth and expansion,” he concludes.

Notes to the Editor
There are numerous photographs specific to this press release. Please visit http://media.ngage.co.za and click on the Concrete Laser Flooring link.

About Concrete Laser Flooring
CLF offers concrete flooring technology, specialist products and qualified supervision that together combine to produce high quality concrete floors throughout the world. With offices in Johannesburg and Durban and its ability provide turnkey solutions through the use of sophisticated equipment and products, CLF is well positioned to service its list of national clients.

Concrete Laser Flooring Contact

Peter Norton

Director

Tel: +27 11 323 2900

Fax: +27 11 823 2103

Mobile: +27 82 600 5619

Website: www.concreate.co.za

Email: peter@concreteflooring.co.za